![]() ![]() Making content available on multiple devices makes it possible for a wide range of audiences to embrace Acorn TV’s unique programming. “We’re in the business of reducing the friction between the desire for our content and the reality of delivering it in as many different ways as possible,” adds Bicknell. As Bicknell observes, “This is the real frontier for digital streaming - not just changing the viewing habits of existing long-term customers, but establishing new viewing habits with new audiences.” To do this, Acorn TV delivers its digital content on Apple TV, iDevices, Roku devices, Samsung Smart TVs, and fixed and mobile web. The ability to stream to a variety of devices is enabling Acorn TV to attract this new demographic in significant numbers. The perception of the TV as a focal point in their lives is changing dramatically.” Yet they are almost always watching multiple screens at the same time it could be mobile device, a tablet, or a game console. In many cases, they may not even own a TV. “This is a segment that literally views things differently they have never had cable. “Our availability across a number of devices and platforms is enormously appealing to this younger demographic,” notes Bicknell. However, the major growth in Acorn TV’s audience is coming from a completely new segment, 18-25 year olds. The emphasis on accessing content more quickly is driving some of Acorn TV’s established audience, which fits an older demographic, to transition from traditional broadcast distribution to a digital streaming subscription. ![]() window, and because we are that window, they come to us and they stay.” “There is a real emphasis on finding the content in its earliest possible U.S. “Over the years, viewers have come to Acorn TV because they are looking for specific content that only we offer,” states Bicknell. Streaming Content Transforms Existing Audiences and Brings in New Demographics The niche streaming service, which Acorn TV had launched as an accompaniment to its traditional TV broadcasting, is now replacing broadcasting. In March 2016, Acorn TV revealed it had reached over 250,000 paid subscribers, a 100% increase in year-over-year subscribers. “With OTT, you no longer have to be a big broadcaster to distribute content.” “People subscribe to Acorn TV because we offer specific content they are passionate about and we can deliver it quickly on a myriad of devices,” states Titus Bicknell, Chief Digital Officer and EVP, Operations, RLJ Entertainment, Acorn TV’s parent company. The streaming channel is one of three niche subscription video channels owned by RLJ Entertainment (NASDAQ: RLJE), a global entertainment content distribution company.Īcorn TV exceeded its target for new digital subscription customers, and is on pace to double revenue from its over-the-top TV (OTT) business by the end of the year. Through its SVOD service, Acorn TV, viewers can access almost 3,000 hours of programming, representing over 150 franchises. audiences for over 20 years through a wide range of media platforms, including broadcast, DVD/Blu-ray, and digital streaming. Known for specializing in the best of British television, Acorn Media Group has been distributing British mystery and drama television content to U.S. As one of the first subscription streaming services targeting distinct, premium audiences, Acorn TV streams exclusive content series such as Agatha Christie’s Poirot, Foyle’s War, Doc Martin, and Midsomer Murders. Launched in 2011, Acorn TV offers high quality, carefully curated British mysteries and dramas to discerning viewers. High Quality Niche Content and Digital Streaming Make a Winning Combination
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